Customer engagement with the new trends in retail

The customer journey has changed, we use new adapted analytical models to refine the customer data in order to create a genuine customer profile and leverage the customer experience.

• The new customer journey vs the traditional customer journey
• Customer profiling – acquiring the right customer
• The collaboration of analytical models and Artificial intelligence and augmented reality 

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Yaniv Naor – Director of Data Management and Data Governance Processes Company | Knauf (ex Hugo Boss)

He is an experienced global enterprise business leader and strategist in Master Data Management and data governance. He has Led various enterprise system integrations  in the fields of enterprise data management , governance and solution architecture various industries (pharmaceuticals , A&D (Aerospace and Defense) , consulting , fashion , retail ) and serves as a thought leader (Subject matter expert) and visionary, with the ability to guide, influence and inspire peak performance, innovation and adoption of data and analytics solutions across the companies value chain. Yaniv has gained Knowledge and hand on experience  in the last 17 years developing and implementing of global enterprise data management systems in the areas of Supply chain, logistics , HR ,ERP & CRM.

Statement “I feel that as the world is changing and becoming more and more digital, the need for data management and data governance grows within each and every organization. MDM is not a trend anymore; it became a must have methodology that is transferred into actual actions   that have to be implemented and ongoing evaluated in order to be aligned with the evolving business needs.”