Session Outline

Discover F1’s recent journey to embrace and apply Business Data Analytics across its business over the past four years. Discover what’s happening behind the Analytical scene at F1, and learn from various case studies.

Key Takeaways

  • How to start from scratch when it comes to Business Analytics
  • How to embrace a new D2C strategy for a B2B business
  • How to use ML/AI to generate actionable recommendations



Speaker Bio

Max Métral – Senior Analytics Manager | F1

Max is responsible for leading F1’s Business Analytics department which aims at unlocking commercial value and informing decision-making for both BtoB (Sponsorship and TV Rights pricing strategies & contract negotiations, unlocking value for our Promoters through Behavioural Economics, etc.) and BtoC departments (OTT churn management, increasing fan engagement through Digital and CRM activities, etc.). Prior to joining Formula 1®, he has been working for City Football Group across their various soccer clubs such as Manchester City FC, New York FC, and Melbourne City FC, managing Business Analytics and Data Science projects across diverse fields such as Fan Relationship Management, Sales, Marketing, Ticketing, and Sponsorship. Max also has had his share of hands-on experience working on data analytics projects for companies such as Accenture, Michelin and Adidas.

March 7 @ 16:40
16:40 — 17:10 (30′)

[M1] Data Innovation Stage

Max Métral – Senior Analytics Manager | F1