Session Outline
Key Takeaways
Speaker Bio
Kim Næss – Marketing Science Director, Data AI | GroupM
Kim Næss has worked and studied over 20 years within IT, data and the technology space and has seen the rise of the internet, the rise of the cloud and the rise of AI in those years. Kim has always embraced the changes as a consultant, architect, manager and evangelist of what the future can bring working for companies like CGI, Steria, Oracle and Hitachi. Kim already has one eye on the future and is enrolled to study Quantum Computing at MiT next fall and loves robotics. Today Kim works for one of the largest marketing and communication company in the world, GroupM where Data and AI are playing a pivotal role in bringing new products to the market and building brands during times of change like a pandemic.Andreas Nordfors – Marketing Science Director | GroupM
Spent the last 10 years working in the intersection between strategy, data science and AI to increase the ROI of marketing for brands. Been on all sides of the industry – advertiser (Spotify), media (Facebook), consulting (Nepa) and now at the media agency giant GroupM as Marketing Science Director where I lead a department of data scientists and engineers to leverage opportunities in tech and data to drive effect for major advertisers
October 15 @ 15:00
15:00 — 15:20 (20′)
Day 2 | M1 | Applied Innovation & AI Transformation Stage
Data & AI & Andreas Nordfors – Marketing Science Director | GroupM, Kim Næss – Marketing Science Director