Session Outline

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Marketeers have an abundance of sales data, but they don’t have the tools available to translate these data to foundations for strategic decisions. We use advanced algorithms and modelling of sales data from all internal & external parameters to enable fact based decisions on important issues like short term budgeting, long term effects of promotions so marketers can make strategic decisions on trends, brand lifts, product launches and more. 

Key Takeaways

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Speaker Bio

Kim Næss – Marketing Science Director, Data AI | GroupM
Kim Næss has worked and studied over 20 years within IT, data and the technology space and has seen the rise of the internet, the rise of the cloud and the rise of AI in those years. Kim has always embraced the changes as a consultant, architect, manager and evangelist of what the future can bring working for companies like CGI, Steria, Oracle and Hitachi. Kim already has one eye on the future and is enrolled to study Quantum Computing at MiT next fall and loves robotics. Today Kim works for one of the largest marketing and communication company in the world, GroupM where Data and AI are playing a pivotal role in bringing new products to the market and building brands during times of change like a pandemic.
Andreas Nordfors – Marketing Science Director | GroupM
Spent the last 10 years working in the intersection between strategy, data science and AI to increase the ROI of marketing for brands. Been on all sides of the industry – advertiser (Spotify), media (Facebook), consulting (Nepa) and now at the media agency giant GroupM as Marketing Science Director where I lead a department of data scientists and engineers to leverage opportunities in tech and data to drive effect for major advertisers  

October 15 @ 15:00
15:00 — 15:20 (20′)

Day 2 | M1 | Applied Innovation & AI Transformation Stage

Data & AI & Andreas Nordfors – Marketing Science Director | GroupM, Kim Næss – Marketing Science Director