Using Design Thinking to Drive Innovation in the Age of Artificial Intelligence

I will cover how Design Thinking can be leveraged to develop a culture of innovation, drive effective AI product development, and achieve successful outcomes for customers.

• Busting misconceptions about design & the role it plays in data and AI product development
• What is design thinking – key tenets
• Why should you care? (delivering value to customers, rapidly adapting to change and flux, human + AI symbiosis, moving beyond low-hanging fruit & iterative improvements)
• Defining a process for AI development centered on design thinking
• Developing an effective team model – who should be involved and roles they play
• Outcomes to expect when leveraging design thinking (team alignment, ownership, iteration, culture of innovation etc)

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Kelsey Conophy – Director of Product | Attentive

Kelsey is a product leader, entrepreneur, and curious technologist with 10+ years of experience leading product and business strategy at early-stage, growth, and global scaled organizations such as Amazon, Rent the Runway, and Birchbox across AI, e-commerce, SaaS, and supply chain industries. She has built and managed cross-functional, technical teams of product managers, engineers, data scientists, and product designers and excels at creating team cultures driven by customer obsession and innovation