The Economics of Data, Analytics, and Digital Transformation

Data is widely considered the most valuable asset in the world; the catalyst for economic growth in the 21st century. But data is a unique economic asset; it never depletes, never wears out, and can be used across unlimited use cases at zero marginal cost. Organizations need a methodology for optimizing the economic value of their data.

• Introduce a Maturity Model to assess your organization’s effectiveness at leveraging data and analytics to power your business models
• Understand the unique economic characteristics of data that makes data the most valuable asset in the world
• Learn a business-centric, ROI-driven approach to building out your organization’s data and analytic assets

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Bill Schmarzo – Author, Professor, Innovator and Advisor – Data Science and Data Monetization & Founder | Dean of Big Data

Bill is the former Chief Innovation Officer at Hitachi Vantara where he was responsible for driving Hitachi Vantara’s Data Science and “co-creation” efforts. He was selected for Hitachi Limited’s 2020 Solution Innovation Award for his ground-breaking work in data science and Automated Machine Learning. Bill also has served as CTO at Dell EMC where he formulated the company’s Big Data Practice strategy, identified target markets, developed solution frameworks and led Analytics client engagements with his Vision Workshop, a methodology that links an organization’s strategic business initiatives with supporting data and analytics. As the VP of Analytics at Yahoo, Bill delivered the analytics tools and applications that optimized customers’ online marketing spend. He is the author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science;” and his most recent book “The Economics of Data, Analytics, and Digital Transformation”. He is a University of San Francisco School of Management (SOM) Executive Fellow, Honorary Professor at the School of Business and Economics at the National University of Ireland-Galway, and Adjunct Professor at Menlo College. Bill holds a Masters of Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.