LOCATIONS: STOCKHOLM | BANGALORE | MILAN

Session Outline

Our experiences from TV2 in creating a multi-platform framework for quality assurance and governance of our digital analytics and marketing platforms –  to enable internal ownership and work processes, and aligning with external technical and legal requirements.

Key Takeaways

  • Automated regression testing of our tag management platform (Adobe Launch, AWS, Datatrue)
  • Automated workflows internally to handle data anomalies (Slack, Servicenow)
  • Keeping a Minimum Viable Data Collection setup

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Speaker Bio

Robert Børlum-Bach – Head of Analytics Architecture | TV2 Danmark

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October 14 @ 14:30
14:30 — 14:50 (20′)

Day 1 | M4 | Data Management Stage

Robert Børlum-Bach – Head of Analytics Architecture | TV2 Danmark